These guidelines and best practices are designed to aid content creators in developing story content for inclusion on Novartis.com.
They are a companion to the Novartis Brand Guidelines, which spell out the appropriate tone of voice and visual approach for Novartis communications, and the Novartis Communications Style Guide, which covers detailed points of English language usage in Novartis channels. Please always refer to the Novartis BrandLab to ensure you are alligned with the corporate brand guidelines and style.
- Story Goals and Strategy: Creating high-quality content for Novartis channels is a central element of our overall communications strategy and one of four strategic priorities for the function. We aim to use engaging multimedia storytelling to help people understand what Novartis does and why it matters.
- Story Classifications and Formats: The classifications are designed to provide consistency across story types and styles. These classifications should aid in the strategy and planning part of story development. In addition to the story types and styles, there are several options for ‘how’ we tell stories. The format overview provides creative context and direction in the planning phase of story creation.
- Crafting the Story: The documents offer editorial best practices to aid content creators in developing story content for inclusion on Novartis.com.